We had said previously there are many elements to consider when writing a blog post. One of them is to utilize SEO optimization. This is crucial when trying to Optimize Your WordPress Blog Posts.

Search Engine Optimization is a series of checks that should be applied to any website that requires good visibility on the internet. It helps users and search engines find your content. There are two main categories of checks to consider when trying to Optimize You WordPress Blog Posts.


Consecutive Sentences

The idea of having ‘consecutive sentences’ identifies if you have two ore more sentences starting with the same keyword. Doing this helps guide the flow of your sentences to keep it focused on a single idea.

Subheading Distribution

This check ensures you have enough subheadings in your text. The right number of subheadings can greatly assist readers to scan web content more efficiently. The number of words per subheading is generally 300 but this will depend on the purpose of your content.

Paragraph Length

If your paragraphs are too long it will minimize the chances of your reader understanding what is being said. Additionally it can make the text appear less attractive to read in the first place.

Sentence Length

This one is pretty self explanatory. The idea is to minimize your sentences as much as possible. The longer a sentence becomes, the harder it gets to read and therefore harder to digest.

Passive Voice

Unless you’re writing a monotone, factual article it isn’t recommended to be using a ‘passive voice’. It will make you sound distant and unexciting. Rather, use an ‘active voice’ to help deliver your message.

Transition Words

Transition words help build bridges between your sentences. Terms like ‘therefore’, ‘because’, or ‘for that reason’ helps guide your readers into the point your trying to make in your sentences.

Focus Keyphrase

Keyphrase Density

Every blog post should have a ‘focus keyphrase’. It’s what your post is based on and what makes it unique. The keyphrase should be used a few times to help search engines understand how focused the post is. If the keyphrase is used too often, a normal reader would probably be annoyed. It’s just a matter of finding the right balance.

Meta Description Length

The meta description is a short text you can add to your post, which may show up on the bottom of Google search links. Try to summarize what the post is about and entice people to visit the page.

Image Alt Attributes

It’s always a good idea to include a relevant image in your posts to keep viewers engaged. When you do include an image, edit the “ALT” attribute to describe your focus keyphrase. It will increase your chances of ranking in image search results.

Outbound Links

Outbound links may also help you rank higher in search results, but it’s not a guarantee. Try linking to credible websites to provide your readers a better overall reading experience.

Keyphrase in Introduction

Use your keyphrase in the introduction of your post to get straight down to the topic. The reader will immediately know if they have come to the right place. It will also help search engines rank you higher in search results for that topic.

Text Length

Search engines prefer longer posts. More content generally means more details which in turn means more value for the reader. That isn’t to say all readers are equal, but the general consensus is you should have at least 300 words in a post.

Keyphrase in Title

Don’t forget to include your keyphrase in the title of your blog post. The title is one of the most important parts of SEO. The title is the first thing search engines and readers will look at. Therefore make it descriptive and interesting to increase your posts reach.


We hope this summary has given you a good understanding of what it means to Optimize Your WordPress Blog Posts. Northern Media is always ready to assist you in optimization. Contact us today!