Today we interviewed Eren, the founder of a local creative agency, Hourglass.
What products and services does Hourglass provide its customers?
At Hourglass. We create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. We develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports.
How and why did Hourglass come about?
During our studies at TAFE and University, we’d have occasional freelance work come by through mutual friends, and as the years went by, we thought we’d give ourself an identity for people to recognise us by, as well as having our work represented through this same identity, and thus came Hourglass.
How does Hourglass differ from other similar businesses in your industry?
Every Designer has his/her own way of producing their work, and so do we. We use more of an unorthodox approach when approaching a client brief, rather than the usual “stages”. Also, we keep things minimal, as well as un-lateral. We try to keep our work smart as well as visually attractive.
Who does your business aim to service?
Our business aims to serve consumers that are in need of a more creative eye.
What is the hardest part of managing Hourglass?
Clients can be very tricky sometimes.
What plans does Hourglass have for the future?
Our plan is straight forward, as it’s (very) early days now, the plan would be to firstly move into a creative space, and hopefully start creating work for clients that are on a much bigger scale.
Would Hourglass benefit from an online presence?
Yes, all of the (free) advertising done for the business is currently online through Behanace, The Loop and Facebook.
Thanks for your time Eren. We wish you all the best in your future endeavours!