The businesses who take the time and effort to manage an email list are generally the ones heading in the right direction. Many amateurs who start dabbling in the game of ’email marketing’ make the same mistakes. Keep reading this post for a quick guide on how to avoid getting your Emails Marked As Spam.

1. Source your emails legitimately

There are some shady businesses out there who sell thousands of emails for a fee. This may seem like a great opportunity but there are many problems with this approach. When somebody receives an email from a service they have never had any interaction with they will immediately be suspicious of that email.

I know the first thing I would do is think about how the business got my email in the first place then click that junk button the next second. Seeing that most people will do the same thing, this trend will be picked up by mass emailing services like Mail Chimp. They will warn you not to use fake email lists which can then lead to a ban on your account. Also a large number of people marking you as spam will effect your reputation landing you on a black list.

2. Use images sparingly

The general consensus is that each email you send should have a ratio of about 60% text and 40% images at most. Most of the popular providers like Gmail, Hotmail and Yahoo do not like emails to be cluttered with images. Their inbuilt spam filters and firewalls will more than likely block your email altogether, which in turn affects the deliverability of your emails.

3. Avoid words that sound “spammy”

At this point you may have already guessed there are many words, phrases or even symbols like these: “FREE, As seen on, Meet singles, Earn, $, Bonus, Bargain, This isn’t junk” which will surely trigger those automatic spam filters to kick in and block your email.Sometimes the nature of your legitimate email campaigns could sound a little spammy, if thats the case make sure you ask your subscribers to add you to their “safe list” or “whitelist”.

4. Keep your format consistent

This may not be an issue as it used to be in the past, but keeping your text fonts and colors well formatted does help keep your email looking more real to both people and the spam robots in the cloud.

5. Include an “unsubscribe” option

Having an unsubscribe option won’t magically fix your issue with being marked as spam, but it’s definitely better than omitting it. When people don’t see that option, it gives them more of a reason to mark you as spam. Wouldn’t you rather they unsubscribed without ruining your reputation?

6. Test your email campaigns

Perhaps the most important step of all is to see how your emails are looking before you send them out to the masses. Just send your email to one of your other email accounts (let’s be honest everyone has at least 2 emails these days) and check if it goes to the junk folder. An extremely helpful website for checking how “spammy” your emails are is Mail-Tester.

I’ve used this website many times over the years and the least I can do is promote them! Not only will they rate your email out of 10, but also give you exact directions in what to improve. You may find it a bit technical though, so maybe ask a more technically savvy person to help you out.

Good luck and Happy spammin- I mean advertising 🙂